Comevaa's clients give it access to their ad accounts, including their Meta, Google Ads and TikTok accounts, and to their CRM. This access is granted by the client itself through each platform's own consent screen, it is limited to the accounts the client designates, and it can be withdrawn at any time.
Comevaa reads their performance: campaigns, ad groups, ads, spend, impressions, clicks and conversions. It stores it in its platform to display the client's dashboards, compute its cost per step and match it with the contacts in its CRM. When the client asks it to, Comevaa also creates and updates its campaigns; new campaigns are always created paused, and every launch, budget change or status change is approved by its director, Quentin Valentini.
Comevaa reads neither payment methods nor the customer lists the advertiser has uploaded to the ad platform. It collects no personal data about the people who see the ads. From a CRM's contacts it keeps only an identifier, a date and a campaign origin, with no name, no email address and no phone number: the question it answers is how many contacts come from which campaign, never who they are.
Access tokens are encrypted at rest and tied to a single client. When a client withdraws Comevaa's access from the ad platform, its imports stop.